Devising Consumption Cultural Economics of Insurance Credit and Spending at Meripustak

Devising Consumption Cultural Economics of Insurance Credit and Spending

Books from same Author: Liz McFall

Books from same Publisher: Taylor and Francis Ltd

Related Category: Author List / Publisher List


  • Retail Price: ₹ 14850/- [ 19.00% off ]

    Seller Price: ₹ 12029

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 19.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 19.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available



Click for International Orders
  • Provide Fastest Delivery

  • 100% Original Guaranteed
  • General Information  
    Author(s)Liz McFall
    PublisherTaylor and Francis Ltd
    ISBN9780415694391
    Pages196
    BindingHardcover
    LanguageEnglish
    Publish YearOctober 2014

    Description

    Taylor and Francis Ltd Devising Consumption Cultural Economics of Insurance Credit and Spending by Liz McFall

    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organisation, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters.show more