Developing International Strategies 2/E at Meripustak

Developing International Strategies 2/E

Books from same Author: Grunig

Books from same Publisher: Springer Velage

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  • General Information  
    Author(s)Grunig
    PublisherSpringer Velage
    Edition2nd Edition
    ISBN9783662531228
    Pages236
    BindingHardcover
    LanguageEnglish
    Publish YearSeptember 2016

    Description

    Springer Velage Developing International Strategies 2/E by Grunig

    This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.