Description
Pinakin Publishing Data Analysis In Business Research 1st Edition by James Albery
"Data Analysis in Business Research" is an essential guide that explores the methodologies, techniques, and applications of data analysis in the context of business and management research. This comprehensive textbook covers foundational concepts such as data collection, data cleaning, descriptive statistics, inferential statistics, regression analysis, and qualitative data analysis methods relevant to business studies. Aimed at researchers, business analysts, and students, the book emphasizes practical approaches to interpreting and presenting data effectively to inform decision-making and strategy formulation. With case studies, real-world examples, and step-by-step guides to statistical software tools, "Data Analysis in Business Research" equips readers with the skills and knowledge necessary to conduct rigorous and insightful data-driven research in business contexts.