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Customer Relationship Management_2016 B at Meripustak

Customer Relationship Management_2016 B

Books from same Author: N. H. Mullick

Books from same Publisher: OXFORD UNIVERSITY PRESS

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    • General Information  
    Author(s)N. H. Mullick
    PublisherOXFORD UNIVERSITY PRESS
    ISBN9780199456758
    Pages376
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2016

    Description

    OXFORD UNIVERSITY PRESS Customer Relationship Management_2016 B by N. H. Mullick

    Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples exhibits and cases.