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Customer Relationship Management Making Hard Decisions with Soft Numbers 1996 Edition at Meripustak

Customer Relationship Management Making Hard Decisions with Soft Numbers 1996 Edition

Books from same Author: Jon Anton

Books from same Publisher: Pearson

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Jon Anton
    PublisherPearson
    ISBN9780134384740
    Pages183
    BindingHardback
    LanguageEnglish
    Publish YearJuly 1996

    Description

    Pearson Customer Relationship Management Making Hard Decisions with Soft Numbers 1996 Edition by Jon Anton

    Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs.This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their "hard decisions" with the "soft numbers" used to measure customer relationships.