Description
Wiley India Customer Relationship Management An Ai-Driven Approach by Kausik
In today's fast-evolving business environment, customer relationships are moreimportant than ever, and Customer Relationship Management—An AI-driven Approachprovides the essential roadmap for navigating this dynamic landscape. Thiscomprehensive guide bridges traditional CRM methods with AI technologies, showinghow AI technologies like machine learning, predictive analytics, and automation cantransform customer engagement and streamline operations. Through detaileddiscussions on CRM fundamentals, the role of AI in driving marketing, sales, andcustomer service, and the importance of effective data management, this book offerspractical insights backed by real-world examples and case studies. Special emphasis isgiven to the Indian market, exploring how businesses are leveraging AI to meet localchallenges. This is an invaluable resource for professionals and academics looking tounderstand and apply AI-driven CRM strategies to stay ahead in today's competitivemarket.