Crm Handbook 1St Edition 2012 at Meripustak

Crm Handbook 1St Edition 2012

Books from same Author: Jill Dyche

Books from same Publisher: PEARSON INDIA

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  • General Information  
    Author(s)Jill Dyche
    PublisherPEARSON INDIA
    ISBN9788177587623
    BindingSoftbound
    LanguageEnglish
    Publish YearMarch 2012

    Description

    PEARSON INDIA Crm Handbook 1St Edition 2012 by Jill Dyche

    To compete in todayscompetitive marketplace, customer focus is no longer simply nice tohave??its a fundamental mandate. This book is a managers bestfriend, providing both a primer and a how-to guide to defining andimplementing Customer Relationship Management. For Sale in Indiansubcontinent only The various roles CRM plays in business, and why its more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why theyre symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies whove done CRM the right way Part I: Defining CRM Hello, Goodbye: The New Spin on Customer Loyalty CRM in Marketing CRM and Customer Service Sales Force Automation CRM in E-Business Analytical CRM Part II: Delivering CRM Planning Your CRM Program Choosing Your CRM Tool Managing Your CRM Project Jill Dyche is a vice president with Baseline ConsultingGroup, a firm specializing in the implementation and analysis ofcustomer databases. As vice president of Baselines managementconsulting practice, Jill leads teams through front-and back-endreviews of strategic technology initiatives, including datawarehousing, database marketing, and CRM planning andimplementation. She is a frequent conference speaker and hasauthored numerous articles for leading industry magazines andtechnology journals. Her book e-Data (Addison-Wesley, 2000) hasbeen published in four languages.