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Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times 2Nd Edition. at Meripustak

Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times 2Nd Edition.

Books from same Author: Malcolm Goodman

Books from same Publisher: T&F INDIA

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    • General Information  
    Author(s)Malcolm Goodman
    PublisherT&F INDIA
    ISBN9780367242015
    BindingPaperback
    LanguageEnglish
    Publish YearFebruary 2019

    Description

    T&F INDIA Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times 2Nd Edition. by Malcolm Goodman

    Directions for Future Value in Changing Times. Revised and updated for a second edition Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.This groundbreaking book now includes A new section on contemporary themes in innovation management such as the use of social media More coverage of entrepreneurship ethics diversity issues and the legal aspects of technology and innovation management. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment toshow more