Creating Success Develop Your Pr Skills at Meripustak

Creating Success Develop Your Pr Skills

Books from same Author: Neil Richardson Lucy Laville

Books from same Publisher: Kogan Page

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Neil Richardson Lucy Laville
    PublisherKogan Page
    Edition1st Edition
    ISBN9780749459703
    Pages176
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Kogan Page Creating Success Develop Your Pr Skills by Neil Richardson Lucy Laville

    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.