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Creating Flash Advertising : From Concept To Tracking-Microsites, Video Ads And More at Meripustak

Creating Flash Advertising : From Concept To Tracking-Microsites, Video Ads And More

Books from same Author: Fincanon J

Books from same Publisher: ELSEVIER

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Fincanon J
    PublisherELSEVIER
    ISBN9780240809496
    Pages256
    BindingSoftbound
    LanguageEnglish
    Publish YearOctober 2007

    Description

    ELSEVIER Creating Flash Advertising : From Concept To Tracking-Microsites, Video Ads And More by Fincanon J

    Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions