Corporate Social Responsibility in the Global Business World at Meripustak

Corporate Social Responsibility in the Global Business World

Books from same Author: Mermod

Books from same Publisher: Springer Velage

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  • General Information  
    Author(s)Mermod
    PublisherSpringer Velage
    ISBN9783642376191
    Pages402
    BindingHardcover
    LanguageEnglish
    Publish YearSeptember 2013

    Description

    Springer Velage Corporate Social Responsibility in the Global Business World by Mermod

    This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.