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Corporate Reputation The Brand & The Bottom Line 3/ed at Meripustak

Corporate Reputation The Brand & The Bottom Line 3/ed

Books from same Author: Roger Haywood

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Roger Haywood
    PublisherKogan Page India Pvt. Limited
    ISBN9788175545748
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2012

    Description

    Kogan Page India Pvt. Limited Corporate Reputation The Brand & The Bottom Line 3/ed by Roger Haywood

    All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. Corporate Reputation the Brand and the Bottom Line draws on real-life experience to give the reader clear guidance on how to plan promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.