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Corporate Communication 2022 at Meripustak

Corporate Communication 2022

Books from same Author: Argenti And Paul A

Books from same Publisher: Mc Graw Hill

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    • General Information  
    Author(s)Argenti And Paul A
    PublisherMc Graw Hill
    Edition8th Edition
    ISBN9781265092252
    BindingPaperback
    LanguageEnglish
    Publish YearMarch 2022

    Description

    Mc Graw Hill Corporate Communication 2022 by Argenti And Paul A

    Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.