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Contemporary Indian Cases In Marketing 2006 Edition at Meripustak

Contemporary Indian Cases In Marketing 2006 Edition

Books from same Author: MUKESH PANDEY

Books from same Publisher: Wiley India

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    • General Information  
    Author(s)MUKESH PANDEY
    PublisherWiley India
    Edition1st Edition
    ISBN9788177226959
    Pages360
    BindingPaperback
    LanguageEnglish
    Publish YearJune 2006

    Description

    Wiley India Contemporary Indian Cases In Marketing 2006 Edition by MUKESH PANDEY

    The book is meant as a fresh breath of air reflecting the unchaining of Indian economy post-1990s, globalization of culture, competition posed by foreign companies and brands, choking up of distribution channels, and aggressive marketing strategies of extremely customer focused and market-research savvy new entrants.