Consuming Crisis at Meripustak

Consuming Crisis

Books from same Author: Sobande

Books from same Publisher: Sage Publishing

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Sobande
    PublisherSage Publishing
    ISBN9781529793970
    Pages160
    BindingHardcover
    Publish YearDecember 2022

    Description

    Sage Publishing Consuming Crisis by Sobande

    Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.