Consumer Behaviour 2023 at Meripustak

Consumer Behaviour 2023

Books from same Author: Sethna Zubin

Books from same Publisher: Sage Publishing

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Sethna Zubin
    PublisherSage Publishing
    Edition5th Edition
    ISBN9781529754056
    Pages616
    BindingSoftcover
    LanguageEnglish
    Publish YearMay 2023

    Description

    Sage Publishing Consumer Behaviour 2023 by Sethna Zubin

    Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.This textbook is essential reading for all students studying Consumer Behaviour.Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.