Consumer Behavior Global Edition 12Th Edition at Meripustak

Consumer Behavior Global Edition 12Th Edition

Books from same Author: Leon G Schiffmann and Joseph L Wisenblit

Books from same Publisher: Pearson Education

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  • General Information  
    Author(s)Leon G Schiffmann and Joseph L Wisenblit
    PublisherPearson Education
    ISBN9781292269245
    Pages512
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2018

    Description

    Pearson Education Consumer Behavior Global Edition 12Th Edition by Leon G Schiffmann and Joseph L Wisenblit

    For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.