Consumer Behavior 7th Edition at Meripustak

Consumer Behavior 7th Edition

Books from same Author: Hoyer And Macinnis And Pieters

Books from same Publisher: Cengage India

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Hoyer And Macinnis And Pieters
    PublisherCengage India
    ISBN9789360537319
    BindingPaperback
    LanguageEnglish
    Publish YearJune 2024

    Description

    Cengage India Consumer Behavior 7th Edition by Hoyer And Macinnis And Pieters

    CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.