Competitive Intelligence For Dummies - Business at Meripustak

Competitive Intelligence For Dummies - Business

Books from same Author: James D. Underwood

Books from same Publisher: Wiley India

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)James D. Underwood
    PublisherWiley India
    ISBN9788126543977
    BindingSoftbound
    LanguageEnglish
    Publish YearNovember 2013

    Description

    Wiley India Competitive Intelligence For Dummies - Business by James D. Underwood

    Whether you are just starting a business, venturing into new areas with an existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives readers insight on how to gather valuable information on not only their competitors, but on the operational environment and target audience. It also shows readers how to carefully analyze and use this information in their decision-making processes to gain market share and be on the cutting edge. About the Author Jim Underwood has guided over 200 MBA teams to perform predictive modeling studies for numerous Fortune 500 companies. Combining readily accessible information and technologies with critical thinking skills