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Business to Business Market Research at Meripustak

Business to Business Market Research

Books from same Author: Ruth McNeil

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Ruth McNeil
    PublisherKogan Page India Pvt. Limited
    ISBN9780749447700
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2006

    Description

    Kogan Page India Pvt. Limited Business to Business Market Research by Ruth McNeil

    Practical and authoritative this book is the definitive guide to B2B market research. Taking a clear step-by-step approach it describes and explains the various tools techniques and processes of research that are undertaken entirely within the business sphere. Topical and up-to-date Business to Business Market Research contains the very latest thinking on research techniques the use of market research and global activity. Ruth McNeil encourages readers to learn from the experience of others develop core skills and apply market research effectively. Part of the Market Research in Practice series and published in association with the Market Research Society Business to Business Market Research is an invaluable guide for students market researchers and research users alike. Fully international in scope it contains a large number of real-life case studies - demonstrating examples of B2B research in practice its applications and its uses.