Description
Viva Books Business Strategy 2012 Edition by Pippa Riley
Business Essentials range is the ideal learning solution for all students studying for business related qualifications and degrees. The range provides concise and comprehensive coverage of the key areas that are essential to the business students.Qualifications in business are traditionally very demanding. Students therefore need learning resources which go straight to the core of the topics involved, and which build upon students' pre- existing knowledge and experience. Business Essentials range has been designed to meet exactly that need.Viva-BPP Learning Media's Business Essentials range is the ideal choice for numerous business qualifications. The Course Books offer the perfect learning solution for a multitude of business- related courses.The Course Books lend themselves specifically to:use on courses leading to degrees and diplomas in business from a variety of institutionsuse as generic texts on a wide range of business-related subjectsbackground reading and reference material for learners and lecturers alikeThe Course Books provide concise and comprehensive coverage of all aspects of Business, with these key features:A user-friendly format for easy navigationChapter introduction and summaries to put the topic into perspectivePlenty of up to date illustrations and case studies for students to discuss or work through IndividuallyNumerous timed activities to ensure consolidation of knowledge and further thought, with suggested answers.Quick quizzes at the end of each chapter to ensure understandingA glossary of terms and full indexTable of ContentsIntroductionStudy GuidePart A: Strategy FormulationObjectivesThe external environmentInternal analysisStrategic positioning IStrategic positioning IIPart B: Strategic PlanningThe planning frameworkDifferent approaches to strategic planningPart C: Strategy Evaluation and SelectionStrategy evaluationStrategy selectionPart D: Strategy ImplementationCommunicationManaging projectsTeamsStrategy implementationReview and monitoringGlossaryBibliographyIndex