Description
PEARSON Business Communication Essentials 7/E by Bovee
For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world. MyBCommLab(R) is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. 1. Professional Communication in Today's Digital, Social, Mobile World2. Collaboration, Interpersonal Communication, and Business Etiquette3. Planning Business Messages4. Writing Business Messages5. Completing Business Messages6. Crafting Messages for Digital Channels7. Writing Routine and Positive Messages8. Writing Negative Messages9. Writing Persuasive Messages10. Understanding and Planning Reports and Proposals11. Writing and Completing Reports and Proposals12. Developing and Delivering Business Presentations13. Building Careers and Writing Resumes14. Applying and Interviewing for EmploymentAppendix A. Format and Layout of Business DocumentsAppendix B. Documentation of Report SourcesAppendix C. Correction SymbolsHandbook of Grammar, Mechanics, and UsageAnswer KeyIndex