Description
MC GRAW HILL Business Communication A Problem-Solving Approach 1St Edition 2020 Edition by Kathryn Rentz
OVERVIEWBusiness is all about solving problems, and communication is part of every solution. Business Communication: A Problem-Solving Approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mindset. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, this book equips students for a successful professional journey while keeping them focused on the essentials. Additionally, with the help of business and management cases in the Indian context, it helps the Indian students grasp the contemporary issues of business communication effectively.KEY FEATURES• Focuses on three fundamental components of business communication: clear communication, visual rhetoric, and critical thinking• Presents the basics of communication in an engaging, efficient, and visually friendly text• Follows a ‘glocal’ approach by including five comprehensive appendices in the Indian context• Unique pedagogical elements, such as From the Tech Desk, Communication Matters, You Make the Call, Problem-Solving Challenge, etc.• Bonus study material in form of free to access web reference chaptersPART 1: Communication in the World of WorkChapter 1: Communicating in the WorkplaceChapter 2: Writing Effectively for Your Audience, Purpose, and MediumPART 2: Essential Components of Business CommunicationChapter 3: Designing Documents with Visual AppealChapter 4: Communicating with VisualsChapter 5: Crafting Effective Sentences and ParagraphsChapter 6: Building Positive Relationships through CommunicationChapter 7: Communicating across CulturesPART 3: Structures and Strategies for Common Business DocumentsChapter 8: Writing Good-News and Neutral MessagesChapter 9: Writing Bad-News MessagesChapter 10: Writing Persuasive Messages and ProposalsChapter 11: Researching and Writing ReportsChapter 12: Creating the Right Type of ReportPART 4: Strategies for Oral Communication and the Job SearchChapter 13: Delivering Business Presentations and SpeechesChapter 14: Putting Interpersonal Communication Skills to Work in Conversationsand MeetingsChapter 15: Communicating in the Job SearchReference Chapters (on the web)A: Correctness of CommunicationB: Documentation of SourcesAppendix A: The Power of Attention and MindfulnessAppendix B: Internet-Mediated Organizational CommunicationAppendix C: Computer-Supported Collaborative Case Study ExerciseAppendix D: Critical Crisis CommunicationAppendix E: On Making an Impactful Speech