Description
PHI Business Communication 2Nd Edition by ASHA KAUL
Business Communication covers effective communication strategies through a range of topics like communication to presentation skills, assertiveness, group discussions and interviews. Business Communication brings to the forefront the absolute importance of effective communication, especially in the competitive business world. Success is often dependent on impressive and precise communication skills and strategies. Time is money in the business world and productive communication is the key to a successful business strategy. Multidimensional aspects of communication are examined in Business Communication right from the basics to the end results. In the beginning, the book presents an overview of communication, followed by the various barriers and aids for communication. The next topic covered is Listening and is followed by Presentation Skills. Assertiveness, Body Sport and Voice Modulations are followed by Group Discussions and Interviews. Lastly, the book covers the case studies of various companies like Kantha Industry, ABC Careers, The Eagle, Kumarsons and so on, which help in understanding the topic even better. Each chapter has learning objectives, checklists and summaries, thereby making it easy for the reader. Comprehensive exercises at the end of each chapter will help in driving home the topic at hand.