Description
WILEY INDIA Business Communication 2019 Edition by C.R. Reddy
Business Communication encompasses written, reading, oral or spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book an indispensable course book, both in full-time and distance learning programs.Basics of CommunicationBusiness Communication ManagementMethods of CommunicationChannels of CommunicationCorporate CommunicationMedia and Modes of CommunicationBusiness Report WritingCommunication Skills in Career SeekingMarketing CommunicationCommunication and Listening SkillsOral CommunicationDialogueTrends in Business CommunicationAnalysis of Case StudiesGlossaryIndex