Description
Mc Graw Hill India Business Analytics Communicating With Numbers 2Nd Edition by Sanjiv Jaggia Kevin Lertwachara Alison Kelly
This book, one of the most thorough texts on business analytics, is created especially for management students. It offers a comprehensive approach to business analytics that combines qualitative reasoning with quantitative tools to pinpoint important business issues. It turns analytics into decisions that boost company performance. In addition to rehashing the sections on R and R codes, the Special Indian Edition also includes cases, examples, and data that are relevant to India.Key Features• Holistic Approach to Data Analytics• Integrated Introductory Cases• Integration of Microsoft Excel®, Analytic Solver, and R• Writing with Big Data• Emphasis on Data Mining• Inclusion of New Cases and Examples from the Indian Context