Business Analytics 2022 at Meripustak

Business Analytics 2022


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  • General Information  
    Author(s)Chen And Leida And Jaggia And Sanjiv And Kelly And Alison And Lertwachara And Kevin
    PublisherMc Graw Hill
    Edition2nd Edition
    ISBN9781265087685
    BindingPaperback
    LanguageEnglish
    Publish YearMarch 2022

    Description

    Mc Graw Hill Business Analytics 2022 by Chen And Leida And Jaggia And Sanjiv And Kelly And Alison And Lertwachara And Kevin

    Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.