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Building Brands Building Meaning at Meripustak

Building Brands Building Meaning

Books from same Author: Kartikeya Kompella

Books from same Publisher: VIVA BOOKS - ORIGINALS

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    • General Information  
    Author(s)Kartikeya Kompella
    PublisherVIVA BOOKS - ORIGINALS
    ISBN9788130903392
    Pages134
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2006

    Description

    VIVA BOOKS - ORIGINALS Building Brands Building Meaning by Kartikeya Kompella

    The second book of Kartikeya Kompella’s branding series Building Brands Building Meaning discusses how a brand acquires value and meaning. The task of the brand custodian is to make the brand live long in the minds of the consumer. But most companies do not take branding seriously and face oblivion. The book gives a contrastive study of brands that have endured and brands that haven’t. What are the commonest mistakes that brands make? What is a value that each brand should uphold? How timely changes in branding strategy have helped certain brands last like a tradition? The author stresses time again that the brands that live in people’s mind have a large and loyal market.