Description
Kogan Branding Your Business 2011 Edition by James Hammond
The Only Way Forward For Business Success Is To Create A Memorable Brand And Fix It In The Consumer'S Mind. Branding Your Business Explains The Whole Branding Process In Easy-To-Follow Terms. Providing Practical Help Instead Of Academic Theories, It Explains What A Brand Is And What It Is Not, How To Conduct A 'Diy' Brand Audit And How To Use Marketing Nlp And Psychology Principles To Create A Powerful Brand For Your Business.Based Around The Theory That A Brand Is The Total Perception A Customer Has About A Company, Its Products Or Services, Branding Your Business Will Reveal What Is Needed To Create And Manage Successful Brands, Increase Profits And Leave The Competition Standing.