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Brand Royalty at Meripustak

Brand Royalty

Books from same Author: Matt Haig

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Matt Haig
    PublisherKogan Page India Pvt. Limited
    ISBN9780749444396
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited Brand Royalty by Matt Haig

    A simple equation but as no two brands are the shame identifying what those winning qualities are is not easy. And given that the whole point of branding is to create a distinct identity it s absurd to look for a single magic formula. Matt Haig has now set himself the controversial task of identifying the world s top 100 brands. But there are hundreds of successful brands so what influenced the author s choice? He applied a range of criteria: not simply financial success but longevity technological advancement new product development workplace revolution mass communication and other seismic global achievements. The brands are also usefully grouped into 17 categories such as Innovation brands Status brands Emotion brands and so on. The result is the most comprehensive entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo Beckham to Wrigley Coca-Cola to Volkswagen we re guided through a gallery of the world s best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique