Brand Management Co-creating Meaningful Brands at Meripustak

Brand Management Co-creating Meaningful Brands

Books from same Author: Beverland

Books from same Publisher: Sage Publishing

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Beverland
    PublisherSage Publishing
    ISBN9781529616972
    Pages440
    BindingSoftcover
    LanguageEnglish
    Publish YearDecember 2024

    Description

    Sage Publishing Brand Management Co-creating Meaningful Brands by Beverland

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level.