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Brand Child at Meripustak

Brand Child

Books from same Author: Martin Lindstrom

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Martin Lindstrom
    PublisherKogan Page India Pvt. Limited
    ISBN9780749444433
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2005

    Description

    Kogan Page India Pvt. Limited Brand Child by Martin Lindstrom

    Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world’s most extensive study of tween attitudes and behaviours and now available in paperback BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown the leading global market research agency the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe Asia the United States and South America). Several renowned experts share their unique views on kids’ trends and fascinating marketing techniques. Packed with practical advice on how to create kids’ brands including more than 50 previously unpublished case studies BRANDchild proposes innovative ways of marketing to this young audience