Track Order   | Customer Support   | Request Book   |
International Order
Billions Selling To The New Chinese Consumer 2006 Edition at Meripustak

Billions Selling To The New Chinese Consumer 2006 Edition

Books from same Author: Tom Doctoroff

Books from same Publisher: St Martin's Press

Related Category: Author List / Publisher List

  • Retail Price: ₹ 2731/- [ 17.00% off ]

    Seller Price: ₹ 2267

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 17.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 17.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available


Click for International Orders
  • Provide Fastest Delivery
  • 100% Original Guaranteed
    • General Information  
    Author(s)Tom Doctoroff
    PublisherSt Martin's Press
    ISBN9781403971692
    Pages240
    BindingHardback
    LanguageEnglish
    Publish YearDecember 2006

    Description

    St Martin's Press Billions Selling To The New Chinese Consumer 2006 Edition by Tom Doctoroff

    This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world’s leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.