Description
Wiley India Big Data Mba Driving Business Strategies With Data Scienc by Bill Schmarzo
Big Data MBA is the ultimate guide for tech enthusiasts, marketers, content creators, and data experts to harness the power of big data and advanced analytics. This practical book provides actionable strategies and hands-on exercises to help you optimize processes, uncover monetization opportunities, and drive competitive differentiation. Learn to leverage customer, product, and operational data with data science techniques to make smarter decisions, test hypotheses, and create accurate predictions. With insights on operationalizing analytics, structuring teams, and enhancing user experiences, this book equips you to think like a data scientist and lead your organization into a data-driven future.