Description
Pearson Education Big Data Demystified How To Use Big Data Data Science And Ai To Make Better Business Decisions And Gain Competitive Advantage 1St Edition by David Stephenson
Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can transform your company, and significantly improve KPIs across a broad range of business units and applications.
Find out how an ecommerce company avoided two million product returns per year, how a newspaper saw triple-digit annual growth in digital subscriptions, how researchers in England learned to better detect pending cardiovascular problems, and how AI programs taught themselves to win games using techniques that even their human programmers didn't understand, all thanks to big data. Find out also how one company realized it could swap a million dollar hardware system with a twenty thousand dollar replacement.
With simple and straightforward chapters that allow you to map examples onto your own business, Big Data Demystified will help you:
* Know which data is most useful to collect now and why it's important to start collecting that data as soon as possible.* Understand big data and data science and how they can help you reach your business goals and gain competitive...