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Beyond Branding at Meripustak

Beyond Branding

Books from same Author: Nicholas Ind

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Nicholas Ind
    PublisherKogan Page India Pvt. Limited
    ISBN9780749442125
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited Beyond Branding by Nicholas Ind

    In response to International business scandals and the growing perception that brands can t be trusted Beyond Branding argues that brands are neither inherently good nor evil but that marketing must move Beyond Branding if it is to survive. Beyond Branding challenges business to adapt to a world of transparency by meeting the needs of stakeholders and operating with openness and integrity.