Analyzing Media Messages: Using Quantitative Content Analysis in Research at Meripustak

Analyzing Media Messages: Using Quantitative Content Analysis in Research

Books from same Author: Riffe Daniel

Books from same Publisher: T&F/Routledge

Related Category: Author List / Publisher List


  • Retail Price: ₹ 4751/- [ 7.00% off ]

    Seller Price: ₹ 4418

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 7.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 7.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available



Click for International Orders
  • Provide Fastest Delivery

  • 100% Original Guaranteed
  • General Information  
    Author(s)Riffe Daniel
    PublisherT&F/Routledge
    Edition5th Edition
    ISBN9781032264677
    Pages242
    BindingSoftcover
    Publish YearDecember 2023

    Description

    T&F/Routledge Analyzing Media Messages: Using Quantitative Content Analysis in Research by Riffe Daniel

    The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.