Advertising In The Digital Age at Meripustak

Advertising In The Digital Age

Books from same Author: Sevil Yesiloglu

Books from same Publisher: Sage Publishing

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Sevil Yesiloglu
    PublisherSage Publishing
    Edition1st Edition
    ISBN9781529601978
    Pages304
    Publish YearMay 2024

    Description

    Sage Publishing Advertising In The Digital Age by Sevil Yesiloglu

    Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.