Advertising Creative at Meripustak

Advertising Creative

Books from same Author: Tom Altstiel

Books from same Publisher: Sage Publishing

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  • General Information  
    Author(s)Tom Altstiel
    PublisherSage Publishing
    Edition6th Edition
    ISBN9781071846650
    Pages384
    BindingSoftcover
    LanguageEnglish
    Publish YearMay 2022

    Description

    Sage Publishing Advertising Creative by Tom Altstiel

    Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.