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Advertising 4Th Edn at Meripustak

Advertising 4Th Edn

Books from same Author: Frank Jefkins

Books from same Publisher: Pearson India

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    • General Information  
    Author(s)Frank Jefkins
    PublisherPearson India
    Edition4th Edition
    ISBN9788131703823
    Pages416
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2002

    Description

    Pearson India Advertising 4Th Edn by Frank Jefkins

    The books in the Frameworks series are well structured and provide a step-by-step guide to essential principles. They develop a basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet.